Rocky Mountain Membership Portal!

July 2, 2013

Hey Rocky Mountain,

We’d like to take this opportunity to thank everyone for your continued support in our association through your membership.  July 1 marks the beginning of a fresh, New Year of membership and optimism for a banner snow year to come.  Although many of us are enjoying the sun, fun and lack of super supportive footwear, we can’t help to think of sharing great on snow experiences in the up-coming winter.  Your Rocky Mountain office does not take its eye off the ultimate sliding prize by focusing on our future 24/7, 365 days a year.  The ultimate goal is to make your membership experience more enjoyable and user friendly, while setting you up for success as a teaching snow sports professional.  You are our number one priority.

As one of 9 divisions across our country and one of 10 companies that service our roughly 32,000 membership nationwide, we constantly strive to work together collectively to provide the best shared member experience we can.  Our ultimate goal however is to service, first and foremost, the members of the Rocky Mountain division, the members who earn their certifications and get their ongoing continuing educational right here in our back yard, at the home schools of the Rocky Mountain Division.

You spoke and we listened.  You were frustrated with the ease of navigation to find member resources and pertinent, detailed and accurate information about your education and certification.  Last summer, we created a brand new RM website, on a user friendly and extremely cost effective, open source platform to put all of the valuable information you need at your fingertips.  Despite the increased efficiency, you continued to struggle with the on line, registration process for events.  The national database, now four years in implementation still continues to provide excessive struggles to our membership.  The database was costly enough and continues to have increasing maintenance.  Your RM divisional Board and staff however have struggled with the deeply rooted long term costs of providing a membership database experience that is any less than exceptional.  After much research and logging of negative feedback from the RM membership, the best decision was to honor our members and seek out a better, more cost effective solution.  We are confident that we have hit a home run with our new, open source CRM system.  Many of you have already logged in and paid your membership dues in the new portal and the feedback has been amazing.  The database will also communicate seamlessly with the RM website to enhance your event signup experience when the 2013-14 calendar is launched in late August, early September.

We truly recognize the potential frustration during this transition as you learn how to log in to the new portal, but should you run into any issues along the way, your RM staff is eager to help you through the details.  The RM office and ASEA (national) office is working very closely together to make sure your membership and education/certification records are shared and updated.  The ultimate goal is to be fiscally responsible to the membership we serve on a day to day basis.  Your RM admin team is devoted and steadfast to this transition and will work tirelessly to enhance your membership experience.

Please celebrate this change with us and do not hesitate to give us feedback and what we can do to make your lives easier and focus on what you do best.  You provide the ultimate on snow sliding experience to our guests and share the sports we are so passionate about.

We’ll get through this together as we keep our focus on the ultimate prize.

All the very best,

Your Rocky Mountain Board of Directors and Administrative Team

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